A Formal language uses standard English. It has complicated sentence structures, and uncommon personal pronouns use. Moreover, it also lacks idiomatic or dialect phrases. On the other hand, Informal language supports the use of nonstandard English structures. It has idiomatic language and naturally shorter sentence structures. Informal language has an unplanned and spontaneous overflow of the sentences. We use this language when we communicate with our friends or family members. Informal language is also called conversational language. It uses personal language more than formal. We can say that Informal language is an ordinary and relaxed language form that does not follow any specific rules.
If we talk about the language of a blog, we always try to be informal. Some of us are ordinary writers who can write gorgeous, exciting, and easy content within minutes. But others do not have this natural skill and face problems to keep their blog visitors engaged. Because attractive writing is somewhat a case of talent, it is one of the essential factors to write such content that helps keep people attentive and engaged. And the use of informal language is one of the main points. Here you can see why to use informal language than formal for a blog.
Why use an informal language of a blog?
Blogging always prefers an informal language style. Most web content is a mixture of formal and informal language. But it can vary from web to web and blogger to blogger because the blogger works following his brand and audience.
- It will be perfect for all bloggers to use a format that fits them and their blog audience. You should try to be constant to keep attractive and engage your users. That’s why we should try to write enthusiastic style blog text. The enthusiastic style will keep our blog audience. Moreover, we should also check other bloggers’ websites of the same category to see their language style and audience movements. Checking others’ websites will help us be sure either we are using the exact format.
- The common writing style supports each paragraph to advance one idea and contains different sentences. However, in blogging, paragraphs should be smaller in length, like one sentence or one word.
- Informal style helps us to write text conversationally. If you write your text in a more formal style, it may irritate your readers. Hence, you may also distance yourself from your visitors and disorder the message. But informal style would be better to quickly convey your message straight away. Moreover, readers also find informal style simpler and more comfortable than formal.
- Informal language style follows spontaneous overflow of the sentences. It will deliver our written message as we are directly speaking to our audience and readers.
The language of a blog is the initial stair ladder of your website. If you try to be more serious and restricted in it, visitors will have difficulties surfing your blog text. They will lose their interest and get relaxed to go back. But informal style will spell them to read the exciting text in a straightforward style. They will be attracted and would like to read a blog post till the end.
To know more about attracting visitors, see here;